GL Marketing
Case StudyYiannis Xydas Photography

A commercial photography portfolio website where the work speaks first and the quote follows.

Industry
Commercial & Advertising Photography
Project type
Website Development / Portfolio & Services Website
Goal
More quote requests from brands and businesses

Project Overview

Yiannis Xydas is a professional commercial photographer with more than 20 years in the field and a studio in Moschato, 50 metres from the metro station. He shoots fashion, jewelry, food, hotels and products for brands and businesses.

A photographer is judged by his imagery before he says a word. The website had to work like a well-set shot: clean, subject in the centre, nothing redundant around it.

The Goal

Commercial photography's audience is not the end consumer but brands, restaurants, hotels and jewellers, each with different production needs.

The main goals were:

  • each sector finding its own service with samples and methodology,
  • the photographic work presented sparely, without visual noise,
  • the studio positioned as a professional production space,
  • client testimonials from three different sectors,
  • the personalised quote request always one step away.

What We Built

We built a minimal portfolio website on a cream ground with black typography, where the photographs alone supply the colour. The six services reveal themselves on hover, like contact sheets on the photographer's table.

The website includes:

  • a homepage with a six-service grid that reveals each image as the cursor passes,
  • six service pages: fashion, jewelry, food, hotels, cosmetics and products, corporate video,
  • measurable highlights per service (20+ years, 500+ menus and projects, macro equipment),
  • a page for the Moschato studio with the equipment and the working philosophy,
  • a biography page and testimonials from food, fashion and hospitality,
  • a persistent call button and a personalised-quote CTA in every section.

Key Features

Every item below, on the real screen it lives on.

  1. 01

    Six sectors, one grid

    Jewelry, fashion, food, hotels, cosmetics, video: each card in the grid reveals its photograph on hover and leads to its own page. A client from any sector sees themselves immediately.

    yiannisxydasphotography.gr/
    Yiannis Xydas Photography — Six sectors, one grid
  2. 02

    Every service backed by numbers

    The service pages open with measurable facts: 20+ years in commercial photography, macro specialisation, hundreds of completed projects. The aesthetic introduces itself with evidence.

    yiannisxydasphotography.gr/services/jewelry-photography/
    Yiannis Xydas Photography — Every service backed by numbers
  3. 03

    The studio as a sales tool

    The Moschato space, 50 metres from the metro, with lighting systems and macro equipment, got its own page. A brand looking for a production partner sees where the work will happen.

    yiannisxydasphotography.gr/studio/
    Yiannis Xydas Photography — The studio as a sales tool
  4. 04

    The work leads on mobile too

    On the small screen the grid becomes a vertical flow of images and the call button stays pinned to the corner. The next production is one phone call away.

    Yiannis Xydas Photography — The work leads on mobile too

Build Sheet

As measured on the live site.

Platform
WordPress, Elementor
Service pages
6
Core pages
Home, Studio, Biography, Contact
Testimonials
3 (food, fashion, hospitality)
Language
Greek
Hero
Slider Revolution
Conversion
Personalised quote form, persistent call button

Project Outcome

The website works the way a good photographer's portfolio does: it shows instead of describing. Every sector finds the work that concerns it, the studio documents production capability, and the quote request waits at the end of every path.

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